Creative Brief for Brand Identity Design

In which business sector does your company operate?

Nonprofit Healthcare Technology Others

Describe your company’s business.

What products/services does your company offer?

What channels does your company use to contact potential clients?

Print ads social media web ads direct

Who are we talking to?

List brands competitive towards your brand

Company or Product name which will be a part of the logo? (Include lower and uppercase letters.)

Project range.

Will the slogan be a part of the logo?

Yes No Optional

What style of logo?

Main Mediums?

Logo Characteristics. Style Attributes

Logo Color. (Preferred colors)

Mandatory Elements? (Define any mandatory requirements or legal considerations including legal trademarks, copyrights.)

Logos which you like or dislike? Why these? (Explain briefly and provide URL)

References and inspirations. (List website addresses, which can be used as benchmarks or which reflect the way you imagine your project to look like.)

Desired date of completion? (When would you like to see your brand launch? Specific key dates.)

Office Supplies.

Printed Office Stationery: Business Cards / Letterhead / Envelopes Printed Stationery: Document Folders / Notebooks / Pens Digital Document Templates: Letterhead / Spreadsheets / Presentations Other if any

Promotional Materials.

Signages: Outdoor / Indoor Sales Promotional Material (Print / Digital): Catalog / Brochure / Leaflet / Flyer Accessories: Bags / Cups / T-Shirts / Gift Items Other if any

Brand Experience

Digital IT Platforms

Website / Online web-portal Desktop Application Mobile Application

Creative Brief for Brand Identity Design

Portfolio

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